Grounded Wine Co. is a California wine company led by second-generation winemaker Josh Phelps. This collaboration started organically—after designing a capsule drop through my brand Rollface, we found a rhythm. That momentum evolved into a longer-term partnership where I supported the Grounded team as a freelance designer and creative collaborator. Over the course of a year, I created collateral for major events, partnerships, and seasonal activations. From Aspen Food & Wine Classic (where I joined in person) to the TGR world premiere at FarOutFest, I helped bring the Grounded brand to life across digital and print, always balancing quality and approachability. I leaned into the brand's natural strengths (bold color, storytelling, and Josh’s charisma) while experimenting with formats that stood out from typical DTC wine marketing.