"Everyone asks me where I got this shirt"
Operating entirely on print-on-demand meant thin margins and limited scalability, but it also kept Rollface scrappy and authentic. Dozens of drops shipped to customers worldwide. Each one added to a visual language that was less about explanation and more about feeling—people wore it because it made them smile, and because it sparked conversations.
The best ideas often came from the community itself. From “Sushi on Your Head” to “Sushi & Smiles,” Rollface was a constant experiment in letting creativity run without constraints. Along the way, it gave me practical reps in design, content, fulfillment, and community building.
Ultimately, I pressed pause to focus on new projects, but Rollface remains one of the clearest reminders that playful ideas can turn into living brands—and that creativity is often most powerful when it doesn’t try too hard.