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Rollface

Sushi on your head, duh

Main Project Image
Main Project Image
Main Project Image

A shapeshifting creative outlet turned sneaky brand

Rollface was my creative sandbox for three years. Beginning as a repository for graphic design progress, I never predicted that it would evolve from a routine weeknight lab session to a sneaky brand with a passionate micro-community spreading the spirit around the globe. Think of it as equal parts meme page, creative lab, and clothing brand—woven together by the common thread of my obsession with sushi. The name revealed itself as I tinkered in Photoshop, throwing a sushi roll on a skier with a matching kit. Once I started sharing edits with friends, merch requests led to Shopify, print on demand, and a brand was born.

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"Everyone asks me where I got this shirt"

Intentionally unintentional, Rollface planted unexpected skills, directions, and creative collabs. No two people described Rollface the same, yet somehow they were all right. And eventually the best ideas came from the community itself. I bootstrapped the whole thing on print-on-demand with thin margins. While limiting scalability, the constraints kept it unique and proudly scrappy. After dozens of drops, gear shipped around the world, and a visual language that was never understood, it became a vibe that was truly felt in evolution. From Sushi on Your Head to Sushi & Smiles, the ideas just rolled. I made new friends, found collaborators, and grew an unlikely little universe. It gave me reps in design, community building, fulfillment, and storytelling. Eventually I hit pause to make room for what was next. And it'll continue to inspire everything I do next.

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