I joined Sense while the marketing function was still taking shape and ended up driving some of the company’s core cross-functional work. Early on, I led customer communications—from urgent service updates to ongoing lifecycle campaigns. I built the foundation for case studies, customer stories, and review programs, which became central to our sales motion and proof strategy. I managed lifecycle emails, onboarding flows, branded assets, webinars, and events, making sure the company had a consistent and credible presence across channels. A large part of the role sat between product and marketing. I partnered with PMs on positioning, messaging, segmentation, and release coordination. That included product documentation, internal enablement, and the rollout of new features. A lot of the job was listening to customers and translating that into communication and adoption strategy. Later, I joined the product org as a Growth PM. I led work on in-product tours, adoption nudges, user surveys, and beta programs. I coordinated tiered releases and worked across teams to reduce friction, clarify value, and make the platform easier to use. This role was transformational. It challenged both sides of my brain, often at once, with no playbook to follow. Strategy, messaging, systems, and execution lived side by side. I learned how to build what didn’t exist yet, and how to simplify complexity into experiences that customers could trust and adopt.