I joined Sense when the marketing function was still forming, and over time took on some of the most foundational cross-functional efforts inside the company. From early on, I led all customer communications, from urgent service updates to high-leverage strategic campaigns. I built the systems behind case studies, customer stories, and review programs, which became essential to our sales motion and social proof strategy. Lifecycle emails, onboarding flows, branded assets, and webinar promotions were all part of the mix. So was running event ops and co-owning our presence across channels. Much of the work sat at the intersection of product and marketing. I partnered closely with PMs on positioning, messaging, packaging, segmentation, and release coordination. That included product documentation, internal enablement, and shaping how new features were introduced, tested, and adopted. Just as much time was spent listening to customers as writing to them. Eventually, I joined the product team as a Growth PM. I led initiatives around in-product tours, adoption nudges, and user surveys. Beta programs were scoped and shipped. Tiered releases were coordinated with care. I worked horizontally across the product org to reduce friction, clarify value, and make the platform easier to engage with. This role was transformational. It challenged both sides of my brain, often at once, with no playbook to follow. Strategy, messaging, systems, and execution lived side by side. I learned how to build what didn’t exist yet, and how to make complexity feel easy.